The Ultimate Guide to Mobile Banking
Simply having a mobile banking app does not equate to a positive member experience. A recent study of more than 1,600 digital banking users, conducted by Harris Poll, found that 68% of Americans who have used digital banking in the last 12 months were frustrated with the experience. Millennials topped the chart with 73% reporting frustration with their digital banking solution over the previous year. Beyond merely providing a mobile solution for your membership, it’s crucial to create a frictionless experience that keeps them coming back.